Almost every person today owns at least own a smart phone. The popularity of smart phones has also led to the popularity of mobile apps. Mobile apps can make our lives easier by providing us various features, they can also entertain us for hours.
The emergence of smart phones has opened up a whole new world of opportunities for marketers and businesses, both large and small. Mobile apps are driving revenues for businesses in several ways.
Additional sales opportunities
Smart phones have opened up a whole new world of shopping and other opportunities. Today interactions between customers and businesses are no longer location-dependent. Waiting in line for hours, jostling for a good position with other customers and waking up early to queue are all things of the past.
Even if consumers only have a short time to spare for shopping, they can now do more thanks to various apps. The mobile app has maximized opportunities for reaching consumers in far areas minus the time and expenses. There is a more seamless experience in store for consumers today.
With new technologies such as geotargeting and push notifications, businesses are now able to deliver ad campaigns and offers at the right time. Businesses can now do all sorts of things to boost their revenue.
Rolling out a general advertisement without taking into account the audience and your target people is a waste of time, money and effort. With geotargeted advertising you can funnel your money to make ads for people who will respond to it, people who need your products. This will help cut costs and you will more results from all your efforts.
With geotargeted push notifications, businesses can now inform customers about things in a particular area which are of interest to them. For example, a national chain can now easily send customers region or state specific notifications about offers that interest them. A restaurant can easily boost customer loyalty by sending customers, who had been in the restaurant in the last two months, special offers.
If a business is to thrive, data must be gathered about its existing and potential customers. By tracking every move of customers, businesses will be able to evaluate their processes and adjust accordingly to the competition. Today, tracking signals from mobile phones is opening up a whole new world of analytics and data gathering opportunities.
Opportunity for competition
Today, competition is no longer limited by location. Unlike brick and mortar stores, online businesses can now compete with other online stores from all parts of the globe. Prices are cheaper online, there are more choices and shopping is easier. With the help of price comparison tools, there is more traffic and sales for online stores.
Mobile apps are revolutionizing the world and the way we live. Their popularity has also driven numerous mobile app developers to design the next big app that will take the world by storm. There are more opportunities for growth and sales and businesses are in good health.